The Reserve Squad: Canadian officials rebrand soccer as “foot hockey”

In an effort to increase the sport’s visibility and popularity across the country, Canadian soccer officials have undertaken a bold venture to rename and rebrand the entire sport as “foot hockey”.

Officials with the Canadian Foot Hockey Association (formerly the Canadian Soccer Association) say that the move will help those in the Great White North form a deeper emotional bond with the beautiful game, conditioned as they are to equate anything hockey-related with their own fragile, conflicted idea of self- and national identity.

“We saw the way the country came together after the Canadian teams won gold medals in ice hockey at the 2002 Olympics,” said one CFHA official. “We want to create that same visceral excitement with soc… err, foot hockey.”

The name is derived from a popular Canadian schoolyard game in which two teams of players kick a ball (usually a tennis ball) in an attempt to score on the other team’s net. Despite bearing a striking resemblance to soccer, the game has traditionally been known as “foot hockey” because Canadians are only allowed to enjoy or be proud of anything athletically-related if it’s hockey for reasons unknown.

While the rebranding will not change the way the game is played in Canada (that is to say, poorly), CFHA officials have already rolled out slogans they think will help people start seeing the game-formerly-known-as-soccer as just another variety of the only game Canadians are allowed to love.

“Ice is nice, but grass will kick your ass!”
“Who needs a puck when you’ve got balls?”
“Cleats: They’re like having 12 skates on each foot!”
“If you liked Bobby Orr dramatically sailing through the air after barely being touched, you’re going to love this!”

Some prominent media figures are already beginning to pick up on the change.

“Don’t count out this Canadian foot hockey team, Gord,” said commentator Pierre McGuire. “I really like this Gerba kid. He goes hard into the boards — or he would, if they were there — and then, whammo! He’s a MONSTER!”

“When you look at the foot hockey squad, right away, one thing comes to mind: heart,” said Bob McKenzie. “They don’t always have the skill or the speed or the finesse, but sometimes it’s just about those intangibles. Those are the things you can’t teach, and in this sport, sometimes that’s enough.”

“Dah, yeah, well them gotta foot hockey, yeah!” bellowed Don Cherry. “Good Canadian boys, foot hockey, no visors on any’a them! Bah dah rah! Givin’ it all, yeah, support the troops, Gump Worsley, bah!”
“Give them a foot and they’ll run all over you,” chirped Ron McLean, prompting a confused grin from Cherry.

Fan reaction thus far has been mixed; however, Field Hockey Canada has already filed a formal complaint.

“We have enough trouble generating excitement for our game as it is,” said one official. “We don’t need these soccer people dragging us all down into the muck with them!”


8 Responses to “The Reserve Squad: Canadian officials rebrand soccer as “foot hockey””

  1. Renegade Gooner Says:

    hahahahaha…. reading this put a smile across my face, until I read the end, i literally broke out laughing

  2. […] Remember kicking a tennis ball around at recess and calling it foot hockey? Solid gold from Some Canadian Guys Writing About Soccer. Now if they could only combine foot hockey with “Red […]

  3. Squizz, did you get permission from the CSA to use their name? 😛

  4. It is indeed ironic that Foot Hockey has absolutely nothing to do with hockey, aside from the occasional body check.

    It had all of the complaining and wining that can be found in today’s world of soccer.

    Hell, in my elementary school, there were so many of us playing at one time, that we would move play onto the football field. Now those games were EPIC!

  5. footyfan22 Says:

    I remember playing this game at recess too. I also remember talking to my father and uncle about the days that they played football with a tennis ball back at home (Africa). That is the time that I realize that we were playing soccer in the snow. I told my friend that we are actually playing soccer the next day and he was in great denial about it. Great stuff guys.

  6. […] Then again, who the hell knows. Maybe they’re just announcing that soccer’s being renamed to foot hockey. […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: